THE STORY BEHIND THE BRAND
Ko Te Aha te ‘REO RUA’...
The name “Reo Rua” speaks about the balance or peace which comes with knowing two or more languages and the intrinsic comfort in being bilingual or being able to communicate or to see the world in multiple perspectives.
The logo:
The logo creation incorporates the following elements that have been used to develop its appearance:
the uncurling fern, representing the growing into new knowledge
the speech mark, representing spoken language
the speech bubble, representing connecting with others and communication
the little red oval at the bottom, representing Papatūānuku, the ‘grounding’ mother and the connection with ‘roots’ and ‘whenua’
the black above, representing Ranginui, the sky father, the space to grow and the possibilities beyond
The tagline:
To effectively inspire and communicate Reo Rua’s intention, the tagline captures the vision for “a Thriving Intercultural Aotearoa”. It guides Reo Rua’s Mission Statement; “To Unite Aotearoa Through Shared Knowledge, Language, and Understanding” as well as its purpose: “To Grow Intercultural Understanding by Delivering Transformative Education, Training, and Cultural Support – Grounded in Te Ao Māori and Multilingualism.”
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